Background of the Study
Big data analytics has emerged as a powerful tool in various industries, including real estate, where it enables stakeholders to make data-driven decisions. By analyzing vast amounts of data from various sources, including transaction records, demographic trends, and market conditions, big data can provide valuable insights into market trends, pricing, and investment opportunities (Wang et al., 2024). In real estate, predictive analytics allows developers, investors, and agents to forecast property prices, demand, and supply fluctuations with greater accuracy, thereby reducing risks and enhancing profitability.
In Bauchi State, an area experiencing gradual urban growth and investment in both residential and commercial real estate, big data analytics has the potential to transform how the property market is understood and managed. With challenges such as insufficient market data, unreliable property valuation, and lack of access to up-to-date information, the adoption of big data in real estate has the capacity to address these issues and offer more accurate predictions.
This study explores the role of big data analytics in predicting property market trends in Bauchi State, focusing on how this technology can help stakeholders anticipate market fluctuations and make informed decisions.
Statement of the Problem
Despite the potential of big data to revolutionize the real estate market, its application in Bauchi’s property sector remains minimal. Real estate stakeholders in the state often rely on traditional methods for property valuation and market forecasting, which may not be accurate or timely. This limits their ability to respond to market trends effectively. Moreover, the lack of sophisticated data infrastructure and technical expertise hinders the adoption of big data analytics.
This study aims to assess the role of big data in predicting property market trends in Bauchi, identifying how data-driven insights can improve decision-making and market efficiency.
Objectives of the Study
Research Questions
Research Hypotheses
Scope and Limitations of the Study
This study will focus on the use of big data analytics in predicting property market trends in Bauchi. Data will be collected from real estate developers, agents, and industry experts. Limitations include the potential lack of data availability and the challenge of obtaining accurate insights from stakeholders.
Definitions of Terms
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